THE EFFECT OF CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION TO USERS OF TRANSPORTATION SERVICES ONLINE IN MEDAN CITY
نویسندگان
چکیده
This study aims to determine and analyze the effect of customer experience on loyalty with satisfaction as an intervening variable for users online transportation services in Medan City. The population this is people City, especially Amplas District who have used Grab, Gojek Maxim. sampling technique was non-probability 180 respondents. data analysis method uses Structural Equation Modeling-Partial Least Squares (SEM-PLS). results showed that Customer Experience had a positive significant Loyalty, Satisfaction, Satisfaction
منابع مشابه
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ژورنال
عنوان ژورنال: International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration
سال: 2023
ISSN: ['2808-4713']
DOI: https://doi.org/10.54443/ijebas.v3i4.981